Licensing agreements are often used for the commercialization of technologies. Another important element of a licensing agreement defines the timing of the agreement. Many licensees insist on a strict marketing date for products that are granted to external manufacturers. Finally, it is not in the licensee`s interest to license a company that never markets the product. The licensing agreement also contains provisions relating to the duration of the contract, renewal options and termination terms. A licence is granted by one party to another party as part of an agreement between these parties. In the case of a government-issued licence, the licence is obtained by application. In the case of a private party, it is a particular contract, usually in writing (for example. B a lease or other contract). The simplest definition is « a licence is a promise not to file a complaint » because, with the exception of a marriage license (which grants only official recognition of the relationship between the two persons), a licence of the licensed party allows either to engage in illegal and criminal activity without the licence (p.B.
fishing, driving a car or operating a radio or television channel) , to do something that would violate the rights of the licensing company (for example. B make copies of a copyrighted work) that could be sued without the license, the conceded, civil, criminal or both. Again, a succinct definition of the licence is « a promise from the licensee not to sue the licensee. » This means that, without a licence, any use or exploitation of intellectual property by third parties would involve a reproduction or violation. Such a reproduction would be inappropriate and could be stopped by the application of the legal system if the owner of the intellectual property wishes to do so.  The software license agreement is displayed in the dialog [Licensing Agreement]. The licensing agreement allowed Starbucks to promote brand awareness outside of its North American operations through Nestlé`s distribution networks. For Nestlé, the company has accessed Starbucks products and a strong brand image. The value of the brand can be positive or.
Licensing agreements cover a large number of known situations. For example, a retailer could enter into an agreement with a professional sports team for the development, manufacture and sale of goods bearing the sports team logo. Or a small manufacturer could concede a production technology owning a larger company to gain a competitive advantage rather than investing the time and money to develop its own technology. Or a greeting card company can agree with a movie distributor to create a series of greeting cards that carry the image of a popular animated character.